Impression Studio: Publishing Unbound, Poster Zine Research and Brief

Over the course of the first term the students working in the impression studio have each been asked the create an edition of 25 A5 poster zines containing an article about innovation in the publishing industry. The poster zine also had to fold out to reveal a typographic poster that could coincide with the theme of the article. There were a few specifications the zine had to have a front cover with a title of our choice it also had to incorporate the impression studio manifesto and a binding system to accompany the zines.

I started off by looking online at some of the visits we went on and did some reading on their websites to find any good sources of news in the publishing industry. The first one that I looked into was MagCultures online journal as I knew they had an active blog from when we visited their shop. I found an interesting post about a magazine called Kulturfolger that had an open submission process and I wanted to find out more about it however I couldn’t find any more information.

After MagCultures journal I decided to also have a look at Vice Magazine as this is one I have followed online for some time and I would’ve liked to have written about how Vice came about and its journey. I also wanted to find out more about their focus on investigative journalism and youth culture.

I decided to look into some other ideas and subjects I could base the article on so I looked at publishers weekly who mentioned a project called Prototype where members meet occasionally at publishers fairs and usually brainstorm and create ideas for products and services that will benefit those in the publishing industry. I then did some further research into what had come from Prototype and I found a number of websites and apps they had created, one of which that stood out to me was called Book Alive described as an augment reality tool for books. I thought this could make for an interesting theme for the article as I thought this was a good demonstration of how printed and digital media can benefit from the growth of each other.

I started looking into more products like this that incorporate augmented reality into published work. I managed to find a promotional video of penguins classic books re-invented to work along side with an application created by Zappar.

I thought this would be helpful but I wasn’t able to find much more information about this project so I carried on searching for other sources of information.

I then managed to find Spell Bound an augmented reality app that works with children’s books created by Christina York and Marjie Knepp I found a lot more information about why the app was started and how it has been marketed through their website at getspellboundbooks.com so I was quite pleased that i’d be able to write about not just who has made it but also how these apps are used and who the target audiences are.

I thought it would also be a good idea to try and find out some of the history behind augmented reality and how its grown into what it is today. I managed to find an interesting article from www.inglobetechnologies.com that spoke about how and why augemented reality first came about it even explains what it was originally intended for and where the term augmented reality came from.

After finding these useful online resources I also wanted to look into actual published pieces such as magazines and books (especially ones that already incorporate AR) I had asked a classmate to borrow a Design Exchange #13 Future Forecast magazine he had that had AR features incorporated into it very nicely. The magazine was a great resource as it had interviews with Mike Pelletier who created the scannable AR image for the cover and another with John Ladbrook the technical director at i2o3d a studio specialising in app development. This article had also gotten me thinking not just about where AR has been but also where it could go.

DE Mag.png

At this point I felt I had enough of reading so thought to find some video content to use for research. This led to finding a Ted Talk on Youtube by Meron Gribetz the CEO of Meta a company pioneering in the creation of AR products. I thought it was great to listen to him talk passionately about AR and how he views it but unfortunately a lot of the talk was a bit beyond my understanding of AR.

At this point I think i’d managed to gather a decent amount of research but wanted to back it up abit more so I looked into Christoph Niemans cover for the Newyorker called On The Go featuring an animation of a woman stepping onto a Newyork subway train and then the animation grows from there to show the skyscrapers and trains navigating around them.

I then had a look on The Newyorker website to find out more about the cover this turned out to be a very useful resource that also lead to using the phrase “step into that world” for my typographic poster. Here is a link to the full article thenewyorker.com

All together I think I managed to find some strong research and managed to put plenty of it to use in the article I wouls’ve liked to find more books on AR but since it is a screen based media I imagine going online and looking into magazines was probably the best route to take.

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